Child models are almost always in high demand. From print modeling to fashion shows, advertisers need young models to promote their clothing and other products that cater to children. Children who model can also earn money that can be set aside in a college fund for future use or to provide a nest egg for their future.
Babies are often used for products such as diapers and formula ads.
Children are needed for print modeling from ages birth through the teenage years. Print models are normally used to promote products such as baby foods, diapers, toys and children's clothing. Toddlers can have a difficult time staying in one place for the camera when they are used in other forms of modeling, such as runway modeling, and are sometimes prone to crying spells. Therefore, many parents of children who model find that print work is best for babies and toddlers as it is easier to get the best shot.
School-aged children are normally better at runway modeling than are toddlers.
School-aged children and teenagers are more often cast in fashion shows than are babies and toddlers. This is primarily because they are better able to take direction and can walk the runway. Children who work as runway models normally model children's fashions and accessories. Many child models who start on the runways continue their modeling career into adulthood, as they have developed a reputation within the industry.
Older children are better at taking direction for commercials.
Commercials use child models of all ages from infants all the way through the teenage years to promote products from baby foods to diapers to restaurants and everything in between. Commercial models are normally chosen for 15- or 30-second spots that air during program breaks on network and cable television shows. For spots that require the child to speak or to take direction, older toddlers and children are more often used as it is easier to get them to take direction.